Engaging B2B Audiences with Award-Winning Videos
Our client, Iris ® Identity & Cyber Protection (powered by Generali Insurance), wanted to increase awareness among prospective clients and partners. We used B2B video to boost engagement and increase sales conversations.
Iris Identity & Cyber Protection offers comprehensive solutions which protect millions of consumers worldwide against identity theft and cybercrime. They needed a way to showcase their product’s features and benefits while educating potential customers about the importance of identity and cyber protection.
Our Solution
To better engage and educate our clients audience, we created a B2B ‘Explainer’ video as part of Iris’s ongoing campaign. Here’s what we did:
Full-Service Production: We produced the video from script to screen, offering a complete service from beginning to end. This included developing the script, creative direction, and using both 2D and 3D animations to clearly convey the product’s value.
Spreading the Word: The video was strategically placed online, including on YouTube, and personalized for direct mail.
The Results
Boosted Engagement: The explainer video successfully highlighted the value of Iris’s services to potential clients.
Industry Recognition: Our video won a Silver Telly Award in the B2B category, demonstrating its quality and effectiveness.
Wider Reach: By being available online and on YouTube, the video reached a broad audience, becoming a key tool in Iris’s marketing strategy.
This case study shows how a well-made explainer video can make a big difference in client engagement, effectively communicate product value, and even win industry awards.