What’s holding people back from embracing EV’s?
In our survey of non-EV drivers, 56% said they are unlikely to switch to an EV within the next 3 years. Their top concern? 31% cited unreliable and inaccessible public charging as a major barrier.
We set out to explore if these fears are justified. And if so, what are the opportunities for improving the public EV charging experience and increasing driver confidence?
In this video, we explore:
– Key challenges in public EV charging
– Insights into what drivers need for a seamless charging experience
– Opportunities to design smarter, more reliable solutions
Watch: ‘Leading the Charge: Improving the EV Charging Experience for Drivers’
Ready to design smarter EV charging experiences?
Curious how we ran this study?
Head over to Powering EV Adoption: The Crucial Role of UX to learn more about our service safari, and why we think UX research can help increase green tech adoption.
Or, find out more about Our Research Services.