Webinar: What the GRUX? The Unique World of Games Research

We are wired to play games. Between building pantheons and pastures, people throughout history have built games to connect and compete with each other. Today, billions of people across the globe play video games.

The next edition of Leaders in UX will feature our very own Laura Donohue who will explore the nuances of games user research.

Leaders in UX Webinar

Measuring the user experience for video games is a whole different ball game compared to everyday apps and products. Unlike traditional usability, where we aim to eliminate friction, games thrive on just the right amount of challenge to keep players engaged. Think of video games as interactive movies where you control the protagonist; a multi-sensory form of entertainment that affects players both physically and emotionally

Join in this enlightening talk where we’ll explore the world of Games Research and User Experience. Discover why it’s vital in today’s gaming landscape and explore the various methodologies used in this exciting field.

Speaker Bio:

Laura is a researcher with a background in psychology and social work. She brings to the table a unique problem solving skill set which she utilises daily to come up with the best solutions for the right problems. She has honed her skills in empathy building and identifying user’s goals to achieve the best outcomes. In her spare time, she loves playing board games, video games, really any kind of game!

The Labs Team

Sutherland Labs