Webinar: Storytelling for UX Teams
Sign up for this months UXMasterclass Leadership Series to discover how to unleash the power of storytelling for UX teams.
Stories matter. As humans, we are biologically wired for storytelling. Not only do stories help us make sense of the world around us, but they also enable us to make better-informed decisions. For UX teams, storytelling is a powerful tool to embed in the planning and delivery phases of research and design. It can help improve engagement and buy-in among key stakeholders and ultimately influence decision-making.
In this webinar, Marise Phillips will walk us through the key concepts of storytelling and explain why storytelling is so important for UX teams. Marise will also share storytelling structures that UX researchers, design researchers, UX designers, and service designers can use to set goals, plan impactful presentations, and create deliverables.
The webinar will take place on Wednesday 31st May at 5pm CEST. This webinar is ideal for anyone in UX research or design who wants to improve their storytelling skills.
The session will afford a Q&A at the end. The key takeaways from the webinar will be:
- Key concepts of storytelling
- Why storytelling is important to UX teams
- Storytelling structures for UX teams
Register here on Eventbrite to secure your spot.
We look forward to seeing you there!
Gemma Wisdom
Snr Director, Marketing & Communications
Sutherland Labs
Gemma Wisdom
Snr Director, Marketing & Communications
Editor, communicator, strategist; Gemma’s goal is to share our stories with the world, imparting insights on how to grow businesses through human centric research and design. Gemma has over 20 years’ experience of growing UX and design teams – developing talent, creative environments and company culture. At Sutherland Labs Gemma leads our thought leadership, marketing operations and strategy initiatives. She is also mother to two Jedi Knights in training.