Labs 2023: In Review
In this post, I’ll showcase the highlights from our blog throughout 2023. Before delving into that, let’s acknowledge that it’s been a compelling, albeit challenging, year across almost every sector. As we move into 2024, we extend our best wishes for a highly productive year to our clients, our wonderful UXalliance partners around the globe, and our extended communities.
Enjoying each other’s company, IRL
It’s been busy! We’ve been attending events and meeting partners, hosting team get-togethers, conducting research in the lab and back out in the field for harder to reach audiences. 2023 really was all about rediscovering the benefit of being in person, and the value of human insights.
Must read:
Linguistics and Power Dynamics in IDIs
Getting distracted, in the best way
Curiosity is the driving force behind our Labs teams, and 2023 provided ample opportunities to indulge in exploration. Whether experiencing a SoundWalk through Chicago’s early morning streets at EPIC, putting Lego® Serious Play to the test, or honing our Filmmaking skills – our practice is the stronger for it.
Must read:
Be Distracted! It’s Good for You.
Running a Design Workshop for Non Designers
Documenting the Progression of Pathfinding in Video Games
Speculating on the Future
We always operate at the boundaries of innovation, and this year was no exception. From exploring the integration of AI in User Experience Research (UXR) at the annual UX Masterclass to contemplating strategies for building organizational resilience through enhanced Customer Experience (CX), as a team we navigated questions that push the industry forward.
Must read:
UX Masterclass 2023: Design Change in a Complex World
Permacrisis is Changing Customer Behaviour: How Can Retailers Prosper?
Join Us on the Journey
We hope you enjoyed our end of year selection. If you did, we invite you to sign up for our newsletter below and receive more from the Labs team in 2024.
Gemma Wisdom
Snr Director, Marketing & Communications
Sutherland Labs
Gemma Wisdom
Snr Director, Marketing & Communications
Editor, communicator, strategist; Gemma’s goal is to share our stories with the world, imparting insights on how to grow businesses through human centric research and design. Gemma has over 20 years’ experience of growing UX and design teams – developing talent, creative environments and company culture. At Sutherland Labs Gemma leads our thought leadership, marketing operations and strategy initiatives. She is also mother to two Jedi Knights in training.