Inside the Labs: Customer Journey Mapping
One of our most commonly used tools is Customer Journey Mapping – it’s a great tool for understanding how your customers are really experiencing products and services, where there are pain points and opportunities to innovate.
But exactly what does the journey mapping process look like? Simon Herd and Imogen Clark from our London Labs took some time to walk us through the process.
Gemma Wisdom
Snr Director, Marketing & Communications
Sutherland Labs
Gemma Wisdom
Snr Director, Marketing & Communications
Editor, communicator, strategist; Gemma’s goal is to share our stories with the world, imparting insights on how to grow businesses through human centric research and design. Gemma has over 20 years’ experience of growing UX and design teams – developing talent, creative environments and company culture. At Sutherland Labs Gemma leads our thought leadership, marketing operations and strategy initiatives. She is also mother to two Jedi Knights in training.